Here’s Your Free Restaurant Content Calendar (No Strings Attached)
Creating a consistent and impactful content strategy for your restaurant can feel overwhelming, especially when social media platforms demand constant attention. A well-thought-out content calendar helps you focus on the heart of your restaurant’s branding and use strong visual imagery to tell a story that resonates with your audience.
Below, we’ve outlined a sample one-week content calendar. Each day features ideas for posts, Reels, or Stories that align with key branding pillars like community, food, experience, and your unique story. This structure can work for any restaurant, whether you’re in Charlotte or beyond.
If you find yourself needing more than just ideas, a partner like Field Day, specializing in Charlotte restaurant social media management and marketing, might be the right choice to bring your vision to life.
"A well-thought-out content calendar helps you focus on the heart of your restaurant’s branding and use strong visual imagery to tell a story that resonates with your audience."
Sample Week Content Calendar for Restaurants
Monday: Reel/Post
Pillar: Food/Product Focus
Idea: Highlight your signature dish with strong visuals. Include a behind-the-scenes look at how it’s made and a short caption telling its story.
Tuesday: Story
Pillar: Community Connection
Idea: Share a quick video or photo carousel of your staff prepping for the day or interacting with guests. Use the Instagram engagement features like polls or countdowns to encourage opportunities for active engagement
Wednesday: Reel/Post
Pillar: Experience
Idea: Create a short video capturing your restaurant’s ambiance during peak hours. Showcase happy guests, live music (if applicable), or your bar in action.
Thursday: Story
Pillar: Specials and Offers
Idea: Use Stories to highlight a limited-time dish or drink special. Include text overlays with pricing and availability. Add a countdown sticker to create urgency.
Saturday: Reel/Post
Pillar: Behind the Scenes
Idea: Share a glimpse into your kitchen or prep work, focusing on the craftsmanship and care behind your food.
Example Caption: “Behind every plate is a team that loves what they do. Here’s a peek behind the scenes. #papardelle #CLTEats”
Sunday: Reel/Post
Pillar: Storytelling
Idea: Share your restaurant’s origin story or share a recent challenge you've overcome in business with a heartfelt video. Keep it short and authentic, with clips of your team and dishes interspersed.
Why This Content Calendar Works
This calendar isn’t just about filling social media slots. It’s designed to build a connection with your audience by focusing on what makes your restaurant unique. From visually captivating food shots to heartfelt storytelling, each piece of content is crafted to reflect the heart of your brand while driving engagement and traffic.
If this feels like a lot to manage, that’s where a partner like Field Day can step in. We specialize in Charlotte restaurant social media management and marketing, helping you turn ideas into impactful campaigns that grow your business.
Contact us today to learn more about creating a content strategy that works for you. Let’s make your restaurant the talk of the town.
